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Notes from the build

What we've learned shipping 200+ websites — written for business owners, not developers.

Hosting6 min read

How to choose web hosting for your business (and what we recommend)

Hosting is the decision people research the least and regret the most once something breaks. Here's what actually matters — and the provider we point clients toward.

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Performance4 min read

Why website speed quietly costs you customers

A site that takes four seconds to load loses roughly a quarter of its visitors before they see anything. Here's what actually slows sites down.

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Booking5 min read

What makes a booking system actually work

Most booking flows fail for boring reasons: too many steps, unclear availability, and no reminder. Here's what we've learned building them.

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Working Together3 min read

How to brief a web developer (without knowing the jargon)

You don't need a technical spec to get a good quote. You need to answer four questions clearly.

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